There are new gods growing in America, clinging to growing knots of belief: gods of credit card and freeway, of Internet and telephone, of radio and hospital and television, gods of plastic and of beeper and of neon. Proud gods, fat and foolish creatures, puffed up with their own newness and importance. "They are aware of us, they fear us, and they hate us," said Odin. "You are fooling yourselves if you believe otherwise."
American Gods, Neil Gaiman